keyword Brand Value Congruence / (1 Article)
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Writer : Seifollahi، Naser ؛ Dehghani Ghahnavieh، Adeleh ؛
Journal:International Journal of Business and Development Studies»July 2024, Volume 15 - Number 1 Ranking ج (Ministry of Science/ISC (22 page(s) - From 101 to 122 )
Keywords:Brand experienceBrand Value CongruenceCustomer-Brand EngagementCustomer-Brand IdentificationTourism Brand Productivity