keyword Self-brand integration ‎/ (1 Article)

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Providing Marketing Strategies Based on Studying the Role of Passion toward Brand, Self-Expression and Self-Brand Integration in Building Brand Trust

Writer : Hajibabaei، Hossein ؛ Corresponding Author : Esmailpur، Hassan ؛

Journal:Industrial Strategic Management»Winter and Spring 2018, Volume 3 - Number 1 Ranking C (Azad University (‎13 page(s) - From 55 to 67 )
Keywords:Brand Trust brand passion Self-expressive brand Self-brand integration

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