چکیده:
“Mobile Virtual Network Operator”;(MVNO) is a provider of wireless communications
services who doesn’t own the wireless network infrastructure.MVNO provide services on the
“Mobile Network Operator’s”;(MNO)’s infrastructure. An MVNO enters into a business
agreement with a mobile network operator (MNO) to utilize its unused capacity and provides
various servicesto obtain it’sportion ofmarket. An MVNO join in an agreement/contract with a
mobile network operator (MNO) enabling its unused capacity to provide various services and
gain its portion of market. An MVNO may use its own customer service, billing support systems,
marketing and sales personnel or it may employ the services of a “mobile virtual network
enabler”(MVNE). The Goal of this research/article is to identify and prioritize the “Critical
Success Factors” (CSF*) of Mobile Virtual Network Operator (MVNO) in Iran. To touch this
goal; most famous MVNO’s and their critical success factorsfrom all over the world are main
pattern of our viewpoint. For data gathering point of view in this research I have created a
questionaries’ with 40 questions, and have used online questionnaire tool in Google website
named “Google Drive”. For implementing this research;As a sample of statistical society, I have
been selected 93/125 senior expertise and managers of different departments of Rightel“The first
Iranian 3G Mobile Operator”based on Cochran's formulas. The research’s variables are Brand,
Distribution System, Innovation, Financial status, Quality of service, Network generation and
proper price and tariff as CSF’s for implementing MVNO’s.In this statistics research
questionnaire, Cronbach'sα(alpha) is a coefficient of internal consistency and reliability. It is
commonly used as an estimate of the reliability of a psychometric test for a sample of examinees
Cronbach’s Alpha which is .91 of all of the questionnaire in this research. For validity of
questionnaireI asked some of senior managers and university PhD level instructors,for analyzing
the results of this research we have used one sample T-test method and for more reliability, used
2nd grade sentence test as well. The result of this research was the all mentioned variables are
identified as CSF of MVNO’s and ranking of CSF’s are: 1- Quality of service, 2- Innovation, 3-
proper price and tariff, 4- Distribution System, 5- Network generation, 6- Brand, 7- Financial
status.
خلاصه ماشینی:
"An MVNO join in an agreement/contract with a mobile network operator (MNO) enabling its unused capacity to provide various services and gain its portion of market.
The Goal of this research/article is to identify and prioritize the "Critical Success Factors" (CSF*) of Mobile Virtual Network Operator (MVNO) in Iran.
The result of this research was the all mentioned variables are identified as CSF of MVNO’s and ranking of CSF’s are: 1- Quality of service, 2- Innovation, 3- proper price and tariff, 4- Distribution System, 5- Network generation, 6- Brand, 7- Financialstatus.
Some of advantages of MVNO’s are: - Increasing number of services provided so that subscribers can select them - Optimizing the usage of network capacity and reducing the costs - Offering different and new services in order to compete in the market - Optimum pricing policy for competition in the market - Competition between MNO’s to have better network infrastructure for attract MVNO’spartnership.
Scope of services of MVNE**s are so wide and different and it depends on level of outsourcing the services by MVNOs. Some of advantages of using MVNEs are: √decreasing initial investments of market entrance costs of MVNOs √decreasing the time of delivery services to subscribers by MVNOs √ decreasing the period of confirming in Mobile business *Mobile Switching Center † Home Location Register(HLR) ‡Authentication Center (AuC) § CAPEX=Capital Expenditure **Mobile Virtual Network Enabler reliability √ Transferring knowledge and experiences to MVNOs √ preparing a situation for more focus on marketing instead of operation As you can see in shape No. 2 MVNEs normally acting as a bridge between MNOs and MVNOs. Some of famousMVNEs are Arvato Mobile,Fixius,Martin,Dawes,Virtuser,Wyless."