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1.
نویسنده : Haghsetan، Leila ؛ Malkami، Afsaneh ؛ Farjoo، Leila ؛
مجله:Journal of Management and Accounting Studies»December 2016, volume 4 - Number 4 (7 صفحه - از 69 تا 75 )
کلیدواژه ها:Marketing mixAdvertisingpromotion mixtheaterThereforeTehranJournal
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2.
نویسنده : Haghsetan، Leila ؛ Malkami، Afsaneh ؛ Farjoo، Leila ؛
مجله:Journal of Management and Accounting Studies»December 2016, volume 4 - Number 4 (9 صفحه - از 51 تا 59 )
کلیدواژه ها:Marketing mixAdvertisingpromotion mixsales promotionpublic relations personal sellingand theaterIranInvestigatingThereforeTehranIslamic Azad UniversitySpearmanJournal