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  Developing a Model for Customer Retention Through Value Co-creation in Service Projects: A Study of Relationships and Interactions Between Iranian Firms and Their Clients

  Writer : Tashakkori، Ali Asghar ؛ Doroudi، Homa ؛ Corresponding Author : Lotfizadeh، Fereshteh ؛

  Journal:Iranian Journal Of Management Studies»Winter 2024, Volume 17 - Number 1 Ranking International (Ministry of Science/ISC (‎19 page(s) - From 219 to 237 )

  Keywords:customer retentionValue co-creationService Projects

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