Winter and Spring 2020, Volume 1 - Number 1
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Corresponding Author : Nazari، Mohsen ؛ Writer : Dastar، Hossein ؛ Ramezani، Sara ؛
(12 page(s) - From 1 to 12 )
Keywords:IranPricingInterpretive-Structural ModelingStore Price Image
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Corresponding Author : Shirkhodaie، Meysam ؛ Writer : Khalili Palandi، Fereshteh ؛
(8 page(s) - From 13 to 20 )
Keywords:donationpublic service advertisementsoxytocin hormone secretion
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Writer : Kamareh، Sahar ؛ Tahmasebi Roshan، Neda ؛ Corresponding Author : Yahyazadehfar، Mahmood ؛
(10 page(s) - From 21 to 30 )
Keywords:LoyaltyBrand AttachmentConsumers' attitude to advertising productionConsumers’ willingness to participate in advertising
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Corresponding Author : Rashidi، Hassan ؛ Writer : Agheli، Meysam ؛ Tousizadeh، Sadegh ؛ Mokhavarpour Zarinabad، Rahim ؛
(14 page(s) - From 31 to 44 )
Keywords:customer loyaltyBrand TrustBrand ReputationAlternative AttractivenessEmotional Satisfaction
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Corresponding Author : Azizi، Mostafa ؛
(10 page(s) - From 45 to 54 )
Keywords:market orientationHigher educationPositioningMechanisms
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Corresponding Author : Yazdanpanah، Ahmad ؛ Writer : Ehsani، Amir ؛
(11 page(s) - From 55 to 65 )
Keywords:SatisfactionLoyaltyCommitmentRelationship Marketing