خلاصة:
The focus on organizational health means “to focus on the future success of the
organization”. Therefore, the main purpose of the present research is to study the effect of
organizational health and organizational justice on organizational citizenship behavior with
the mediating role of organizational commitment in two private and public sectors. The
statistics population of the study includes the employees of Melli Bank and Saderat Bank of
Iran (Shushtar Branches) and the study sample includes 63 individuals from the private
sector and 50 individuals from the public sector that have been selected through random
stratified sampling method via Morgan and Jersey’s table. The data has been gathered
through field method and questionnaire. The structural equation modeling method and
partial least square method via PLS statistic software has been utilized for analyzing the
gathered data. The results of fitness indexes of conceptual model show that the research
model is fitted properly. The analyzes have shown that the organizational commitment
variable has the mediating role in the relationship between organizational health and
organizational justice with organizational citizenship behavior in both statistics population;
the organizational justice act as the mediating role only in the Saderat Bank branches(private
sector) in the relationship of organizational health and organizational citizenship behavior.
ملخص الجهاز:
Tsong Wang (2011) in a research titled Expansion and Experimental Credit states that the purpose of this expansion and experimental credit study is a research model that illustrates the relationships between mobile services key characteristics and major factors of brand`s special value.
Aker (1991) stated the factors affecting trademark`s special value based on consumers opinions that included awareness of the trademark, association of the trademark, understood quality, loyalty to brand the relationship of trademark with properties.
05), the result is that H0 hypothesis is rejected and H1 hypothesis (research hypothesis) of existence of a relationship mobile services characteristics and brand`s special value is accepted, as it can be seen.
95, there is positive and significant relationship between Mobile Services Characteristics and Brand`s Special Value and correlation coefficient is equal to 0.
95 there is positive and significant relationship between ability of use and Brand`s Special Value and correlation coefficient is equal to 0.
95, there is positive and significant relationship between Gained delight and Brand`s Special Value and correlation coefficient is equal to 0.
Conclusions based on research hypotheses: Main Hypothesis: There is significant relationship between Mobile Services Characteristics and Brand`s Special Value Main hypothesis results indicate the significance of the correlation between mobile services features and brand`s special value.
Conclusions based on research Minor hypotheses: First Minor Hypothesis There is significant relationship between ability of use and Brand`s Special Value.
This research experimentally studied the relationship between the two features of mobile trade value (usability and its delights) and four key factors of brand`s value (loyalty to brand, understood quality, awareness of brand, and brand`s communication).