خلاصة:
The fashion and increase of consumers cultural is an important problem. This paper studies the effective Socio-Cultural Factors on the fashion trends among the girl student’s in Andimeshk. About 200 girls in Andimeshk (South west of Iran) were randomly chosen. The research method was survey and correlation with questionnaire. The data were analyzed through SPSS package along with Pearson coefficient correlation, Spearman coefficient correlation, ANOVA, multivariable regression and path analysis as well. There is a positive relationship between foreign mass media, self-tendency and imitation rate with the fashion trends. There is a negative relationship between religion with depend variable. There isn't a relationship between mass media and social class with fashion trends. The multivariable regression analysis shows that the independent variables explain 52.1% of changes in fashion trends. Variables like self-tendency, foreign mass media and imitation rate have the most influence on dependent variable. The direct, indirect and total influence on depend variable were 0.86, 0.37 and 1.23.
ملخص الجهاز:
"The Role of Social Factors on the Fashion Trends (Case of Study: Female Students in Islamic Azad University of Andimeshk) March 2016 The fashion and increase of consumers cultural is an important problem.
Fashion trends, social class, religion, foreign mass media, self-tendency, imitation rate Introduction By examining various aspects of human social life, it is clear that fashion has always been a phenomenon in human history and it is not unique to the contemporary era.
The main objective of this research is the understanding of social and cultural factors that influence fashion trends among female students of Islamic Azad University Andimeshk unit.
Thus, it refers to social and cultural factors that influence fashion trends among female students of Islamic Azad University Andimeshk unit.
D: There is no significant relationship between the use of media and fashion oriented variable Rate among girls In the Pearson correlation coefficient.
the Pearson correlation coefficient between the biased foreign media rate and trend of fashion oriented is equal to 0.
ANOVA showed that there are significant differences between the social class and oriented fashion rate, because the test value is equal to 1.
Study of social and cultural factors that influence fashion trends among young people (students studied in Islamic Azad University, Ilam), Master's thesis in Sociology, supervisour Dr. Issaq Arjmand Siahpoush, Islamic Azad University, Shoshtar Branch.
Effect of mass media on the phenomenon of fashion-oriented case study of girls aged 15 to 25 years in Shiraz, MS Thesis, Islamic Azad University, Jahrom Branch."