خلاصة:
In the recent years, intangible assets and corporate brand have found a significant
importance for corporates. These assets are accounted as essential for value making
and even stabilizing the continuation of corporate trend. The purpose of the
present study is to investigate the effect of profitability and operating cash flow on
trademarks value in accepted corporate in Tehran stock exchange. The data were
obtained from a sample of 76 different corporates from 2010 to 2015. The data
were analysed using the least regular squares regression and integrated method.
Considering the lack reassessment of assets in corporates and the effect of financial
statement articles, to avoid the probable false distance between market value
and stock book value per share (as assessment index of trademark) stock book
value per share has been modified using annual inflation rate. Findings, both
before and after modification of commercial values by annual inflation rate
showed there was a positive and significant relationship between profitability and
operating cash flow and trademarks value in the corporates studied.
ملخص الجهاز:
Investigating the Effect of Profitability and Operating Cash Flow on Trademarks Value Allahkaram Salehia,*, Fazel Tamoradib aDepartment of Accounting, Masjed-soleiman Branch, Islamic Azad University, Masjed-soleiman, Iran bYoung researchers and elite club, Ramhormoz Branch, Islamic Azad University, Ramhormoz, Iran ARTICLE INFO Article history: Received 12 June 2017 Accepted 12 November 2017 Keywords: Trademarks, Profitability, Operating cash flow ABSTRACT In the recent years, intangible assets and corporate brand have found a significant importance for corporates.
The purpose of the present study is to investigate the effect of profitability and operating cash flow on trademarks value in accepted corporate in Tehran stock exchange.
Findings, both before and after modification of commercial values by annual inflation rate showed there was a positive and significant relationship between profitability and operating cash flow and trademarks value in the corporates studied.
The main purpose of this study is to explore the effect of profitability and operating cash flow on brand(s) of the firms enlisted in Tehran Stock Exchange (TSE).
Second, finding a relationship between financial factors affecting trademarks//brands and achieving a deeper understanding of the effect of intangible assets’ value- creation, as an academic achievement, may provide the investors, financers and directors with useful information to achieve their goals.
[17] examined the relationship between brand value and firm value stating that market value of a firm’s stock represents the overall value given to its present and future revenues by its shareholders; and that such a value includes both tangible and intangible assets.