خلاصة:
One of the problems that our communities face is the issue of environmental graphics in the cities,
with respect to the pollution of environment is one of the concerns of the authorities. It is based on
empirical-descriptive research. The graphic design of environmental billboards and bus stops are
designed in a way that visually the design can create a sense of attraction for the audience. On the
other hand, Titanium nanoparticles were used so that it can remove the colors and designs from the
billboards after few days and to create new designs on them. Therefore, fabric base has been used
to create the design, and the spectrophotometer was used to determine the amount of color
evaporation. The results showed that the fabric used can eliminate the colors and designs created on them after some time; and prepare the base again for new advertisement with colors and designs. Therefore, the green environment advertisement was implemented.
ملخص الجهاز:
org International Journal of Applied Arts Studies IJAPAS 3(4) (2018) 71–76 Green Environment Advertising to Reduce the Environmental Pollution Leila Taghipoura, Salar Zohoorib*, Sayed Javad Derakhshana aDepartment of Graphic, Yazd Branch, Islamic Azad University, Yazd, Iran bDepartment of Design and Clothing, Imam Javad University College, Yazd, Iran Received 29 December 2018; revised 20 Jauary 2019; accepted 31 Jauary 2019 Abstract One of the problems that our communities face is the issue of environmental graphics in the cities, with respect to the pollution of environment is one of the concerns of the authorities.
The results showed that the fabric used can eliminate the colors and designs created on them after some time; and prepare the base again for new advertisement with colors and designs.
Keywords: Environmental Graphic; Green Advertisement; Nano-titanium 1.
Hence, such type of spaces offers the best opportunity to the environmental graphic designers who can act based on the aesthetic principles of different issues.
Today, green advertising has a vital role in the field of shaping the attitudes and behavior within and outside the organization related to environmental issues (Leonidou 2014).
Conclusion This paper, was carried out for designing the graphics of the city by using fabrics that were completed by Titanium nanoparticles and urban furniture (billboards and bus stops advertisement) was designed for Diety food product.
In this way, plastic materials that harm the environment are not used for environmental advertising, and only one base was used for the presentation of several designs.