خلاصة:
صنعت گردشگری بهعنوان یکی از صنایع پردرآمد و در عین حال سالم و پاک برای اقتصاد هر منطقه و کشور محسوب میشود، رونق این صنعت بیانگر ثبات سیاسی، اقتصادی، اجتماعی، امنیتی، فرهنگی و علمی کشورهای جهان است. از آن جهت که در کشور ما کاهش تولید ملی و در پی آن افزایش بیکاری بهعنوان اصلیترین مشکل اقتصادی کشور مطرح است، روزبهروز صنعت گردشگری بهصورت جدیتری مورد توجه سیاستگذاران و برنامهریزان کشور قرارگرفته است. در پژوهش حاضر، با هدف دستیابی به الگوی توسعه گردشگری، از روش کیفی تئوری داده بنیاد استفاده شده است که مبنای اصلی جمعآوری اطلاعات در این روش، انجام مصاحبههای نیمه ساختاریافته با افراد آگاه و متخصصان در حیطه موضوعی مورد نظر است. نمونهگیری مورد استفاده در این پژوهش، نمونهگیری نظری با استفاده از روشهای غیراحتمالی هدفمند و گلوله برفی بوده است که بر مبنای آن، 18 مصاحبه با خبرگان و اساتید دانشگاه صورت گرفت. پس از انجام مصاحبهها و جمعآوری اطلاعات، کدهای بهدستآمده در بخشهای مختلف، با استفاده از رهیافت نظاممند استراوس و کوربین و مدل پارادایمی، تجزیهوتحلیل شده و پس از انجام مراحل سهگانه کدگذاری باز، محوری و انتخابی، مدل نهایی توسط پژوهشگر به دست آمده است. مدل نهایی از مجموع مقوله محوری، شرایط علی، شرایط مداخلهگر، راهبردها و در نهایت، پیامدها و نتایج حاصل از هم آفرینی در صنعت گردشگری تشکیلشده است. هرکدام از این شرایط و عوامل تشکیلدهنده مدل دارای متغیرها و مقولههایی هستند که توجه به آنها تحقق هدف نهایی توسعه گردشگری را موجب میشود.
The tourism industry is considered as one of the most lucrative and at the same time healthy and clean industries for the economy of each region and country. The prosperity of this industry indicates the political, economic, social, security, cultural and scientific stability of the countries of the world. Because in our country, the reduction of national production and subsequent increase in unemployment is the main economic problem of the country, The tourism industry is becoming more and more seriously considered by the country's policy makers and planners. In the present study, with the aim of achieving the tourism development model, the qualitative method of data theory of the foundation has been used. The main basis of data collection in this method is conducting semi-structured interviews with knowledgeable people and experts in the field. Sampling used in this study was theoretical sampling using non-probabilistic targeted methods and snowballs, based on which 18 interviews were conducted with experts, tourists and university professors. After conducting interviews and collecting information, the codes obtained in different sections were analyzed using the systematic approach of Strauss and Corbin and the paradigm model, and after performing three open, coded and selective coding steps, the final model was obtained by the researcher. The final model consists of a set of central categories, causal conditions, interventionist conditions, strategies, and finally, the consequences and results of co-creation in the tourism industry. Each of these conditions and the components of the model have variables and categories that pay attention to them to achieve the ultimate goal of tourism development.In this study, the views of experts on the categories of tourism development were examined by the qualitative research method of data foundation theory. The purpose of this study was to identify the views of experts on the categories that affect tourism development. These categories were qualitatively analyzed from the perspective of tourism experts, hoteliers and university professors. The elements of this model were taken from research data that were collected based on the method of foundation theory and through semi-structured interviews. In this method, no predetermined concepts and hypotheses were imposed on the data. An attempt was made to build a paradigm process model based on data, and with frequent and continuous interactions between the created categories and the data, and to modify the categories and search for new information, the constructed approaches were real. Collecting field data in the form of semi-structured interviews with tourism experts, tourism experts and professors and professors in the field of tourism of Chabahar, Iranshahr and Zahedan universities was one of the most important data collection tools and had the advantage of allowing the researcher to get acquainted with the subject. میداد; Therefore, the present research model has identified the underlying, causal, intervention, strategies and consequences related to tourism development. In the causal conditions section, four categories including perceived quality, destination characteristics, satisfaction and behavioral response were obtained. People's culture changes in the vicinity and interaction with tourists. When the perceived quality matches or even exceeds the expected quality of the tourist, then the tourist is encouraged to travel to that tourist area again and advise their relatives, friends and acquaintances to go to that tourist area. And encourage. Lai and Chen (2011) in a study on the role of service quality in the flow of tourists and Zabkar et al. They point to the perceived quality of services in tourism development. The central category is also considered as the main element and under six concepts (final code) value creation, service enrichment, tourism decision-making guide, overall tourism orientation, multidimensionality of issues and ambiguity in policy implementation consequences, policy formulation by senior managers and three categories Customer value creation, tourism policy, and policy reference and policy reference. When زشthe value the tourism tourism reaches the limit the the motivation of tourists such as مادtrust to the destination and desire to the dest صدtourism more . Based on these results, create positive feelings about the destination in a way that foreign tourists feel, feel passion and enthusiasm for the brand, create a common value, value and solidity. Creating a sense of ماد trust and عه commitment in a way that the tour tour گر ش ش ش ش................................. According to the model, tourism development is a broad phenomenon and is related to various fields. Therefore, in planning to create it, the issue should be systematically examined from different dimensions; Therefore, creating value for tourists can not be a necessary and sufficient condition for tourism development; In addition, other issues should be considered, including the reference for formulating and approving policies and tourism policy that facilitates and contributes to its development and prosperity. Underlying conditions are the characteristics and features of the phenomenon under study, which in this study is the phenomenon of tourism development. Based on the findings of this model, 5 categories of geographical and physical environment, political environment, legal environment, legal environment and economic environment are the underlying conditions. Other codes extracted as intervention conditions include tourist attractions, human resources, tourism infrastructure, advertising and information, and financial resources. The development of tourism activity depends on the motivation of tourism is often dependent on various natural, cultural and historical attractions; Therefore, planning in attracting tourism should not be one-dimensional, because planning and investing in attracting domestic and foreign tourism can transform the country's economy. Seyed Alipour and Eghbali (2011) in a study entitled The role of ecotourism, cultural and historical attractions in the development of tourism in Semnan province and in another study by Nasrollahi et al. (2014) to classify the provinces in terms of tourist attractions discussed the importance of tourist attractions in tourism development. According to the model findings, effective strategies for moving forward the development of tourism and enriching it are the development of tourism infrastructure, providing desirable services to tourists, business intelligence, human and financial resources. Accommodation services are one of the most dynamic sectors of the t