خلاصة:
Faculty members of the universities and higher education institutions are
considered as the most influential social classes in the development of public
culture. This important feature do achieves more importance in development of
social competencies. One of the important social competencies in contemporary
society is the use of electronic resources that are directly related to the level of
preparedness of the people. This study examines the level of readiness for ebusiness
activities among the Universities' faculty members in Iran and the
related influential factors. The research method is of descriptive-survey type.
The statistical population of this study included all faculty members of Iranian
University among which 122 units were selected for data collection through
stratified random sampling based on Cochran formula. According to the results
of this study, the readiness for e-business among the faculty members at initial
application stage was obtained. Direct influence of individual factors (risk,
perceived benefits, trust, knowledge, experience, function perception) and
environmental factors (E's infrastructure of the country and socio-cultural
factors) over readiness for e-business activities amongst the faculty members
were confirmed and the related impact for each of the factors was obtained as
0.524% and 0.323% respectively.
ملخص الجهاز:
This study examines the level of readiness for e- business activities among the Universities' faculty members in Iran and the related influential factors.
Direct influence of individual factors (risk, perceived benefits, trust, knowledge, experience, function perception) and environmental factors (E's infrastructure of the country and socio-cultural factors) over readiness for e-business activities amongst the faculty members were confirmed and the related impact for each of the factors was obtained as 0.
05 has been obtained, there is a significant relationship between the individual factors and the level of e- business readiness of the university faculty members.
Table 3 Analysis of the individual factors' effects on readiness level of the faculty members for e-business activities {مراجعه شود به فایل جدول الحاقی} The above table shows that individual factors such as Perceived benefit, trust, knowledge, expected risk and direct experience have significant effect on the readiness for e-business among the people under study.
05 has been obtained, there is a significant relationship between the environmental factors and the level of e-business readiness of the university faculty members.
According to the research findings, there is significant relationship between the individual factors (risk and experience) and readiness level of the faculty members for e-business activities, consistent with KPGM findings (1999).
Analyses have shown that there is a significant relationship between the environmental factors (electronic infrastructure of the country and socio-cultural factors) and readiness level of the faculty members for e-commerce activities; this does not consistent with the findings by Azizi et al (2005) and Burton et al (2008).