خلاصة:
This paper was aimed at clarifying the links between Uses and Gratification Theory (UGT) and Knowledge and Information Science in both traditional and modern contexts. Uses and Gratification conceptual model were also proposed both for library and information centers, and for interactive information retrieval systems. Review and analysis of published resources were used as the methodology of the article. Findings showed that UGT is in close connection with five laws of library science and their web version on one hand, and the user-oriented paradigm on the other hand. Therefore, the components of uses and gratification conceptual model of knowledge and information science in traditional and modern contexts consist of vast types of information needs, society, end users' features, information gratification sought, information gratification obtained, relevance gratification, library and information centers, and interactive information retrieval system uses. Applying UGT to knowledge and information science makes it possible to identify active and inactive users based on cognitive-cultural patterns. Moreover, automatic personalized interactive information retrieval systems were improved.
ملخص الجهاز:
Therefore, the components of uses and gratification conceptual model of knowledge and information science in traditional and modern contexts consist of vast types of information needs, society, end users' features, information gratification sought, information gratification obtained, relevance gratification, library and information centers, and interactive information retrieval system uses.
In this study, it was tried to assess the relationship between "Uses and Gratification Theory" (one of the most influential theories in communications focusing on the user), and knowledge and information science (the main purpose of which is to provide the needs of users), in order to clarify the applications of this theory in knowledge and information science.
By answering the two mentioned questions in "Use and Gratification" the positive and negative outcomes of using specific media will be ultimately determined (Balakrishnan and Loo, 2012) Origin and Development Uses and Gratification Theory is rooted in traditional mass communication research on how a specific media is sought and selected in order to provide their needs (Katz, Blumler, and Gurevitch, 1974 in Chiang, 2013).
Previous studies on cell phones and the Internet within the uses and gratification theory are consistent with Ruggiero's findings (Bryant and Miron, 2004; Castañeda, Frfas, and Rodriguez, 2007; Seekhiew, 2009; Smock, Ellison, Lampe, and Wohn, 201 I ; Balakrishnan and Loo, 2012; Ji and Wayne Fu, 2013; Wei and Lu, 2014).
Identifying the users' needs and level of satisfaction from library services has always been important in knowledge and information science and its theoretical foundations can be improved using the uses and gratification approach, which is an important theory in mass communication.