خلاصة:
Among different tools, university website is one of the cost-effective and convenient methods for communicating with users; it is also a platform for institutions or organizations to achieve their goals. Universities should work on their websites to keep positive images in their public minds. This study aimed to introduce overlapping various types of university website evaluation methods and models. Therefore, content analysis was adopted as the research methodology. Then, scientific databases were searched using the related keywords and extracting the published articles in the context of the university website evaluation. The results of this study showed that university website evaluation models and methods included Quality Web Model Development, Webqem, WAI, Webometrics, E-Qual, University Websites Evaluation and Credibility (UWEAC), University Website Evaluation Framework (UWEF), Development and Validation of the University Website Evaluation Scale (UWES), a Web Usability Evaluation Model for Higher Education (WUEM), University Websites Quality Web Model Development, University Portals Data Quality assessment Framework (UPDQAF), and the University Website Usability Evaluation checklist (UWUE): An exploratory study. In fact, webometrics is the only method that is distinct from other assessment methods. Moreover, UWEAC model with the highest average (0.194) has the most overlap with others. Since the University Websites
Evaluation and Credibility (UWEAC) are the comprehensive model, university website designers and evaluators could consider this approach as a preferable model in the university website evaluation but they should ensure that most of the evaluation criteria are considered.
ملخص الجهاز:
University Website, Evaluation, Comparative Study, Methods and Models Introduction Universities and educational and research centers around the world are among the organizations with the greatest use of the World Wide Web. Using the excessive and wide- ranging capabilities of the Internet, academics are working to develop and complete their own knowledge and information.
Each of them has its own special attributes that can examine and evaluate university websites from the same perspective (Albhaishi, Wahsheh, & Alghamdi, 2014; Andalib & Danaee, 2013; Galinium, Herwanto, & Purnama, 2016; Kaur, Kaur, & Kaur, 2016; Korkuvi, 2015).
In terms of the model efficiency and its adaptation to the academic communities, this research has been able to apply new dimensions of the quality of the electronic services of the university websites (Tate, Evermann, Hope, & Barnes, 2007).
, 2007) {مراجعه شود به فایل جدول الحاقی} Development and Validation of the University Website Evaluation Scale (UWES): Colonna designed this model into a dissertation (Table 6).
Table 9 University Websites Quality Web Model Development (Kaur & G‹› yal, 2013) {مراجعه شود به فایل جدول الحاقی} University Portals Data Quality assessment Framework (UPDQAF) This evaluation framework was designed by Michel (Table 10) within PhD dissertation based on the data quality model of Naumann (2002), Wang and Strong (1996), Bovee et al.
According to some studies, there are many models and methods for evaluating the university website that are unique in terms of features and have specific concepts (Asadi, Nourmohammadi, & Ardali, 2017; Gharibeniazi, Karbala Aghaie Kamran, & Ghaebi, 2015; Sherafat & Davoodi, 2018).
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