خلاصة:
Problem statement: Today, the lack of attention to the human and place components and the
dependence of the life of contemporary commercial centers on economic conditions have caused
the following issues: a decrease in individual presence, the lack of customer loyalty, loss of place
attachment, and absence of people in shopping centers; which adversely influenced the continuity of
these urban centers. Therefore, identifying and discovering those factors that improve attachment to
bazaar space can contribute to improving emotional and spiritual conditions for urban residents, and
increasing the efficiency of commercial centers.
Research objective: This study aims to find the influential factors playing a role in developing
a sense of a place attachment to the bazaar and to achieve the relationship between the effective
components in the Tajrish Bazaar as the research objective.
Research method: To achieve the goals of the research, a combination of qualitative-quantitative
methods was used, and the effectiveness of factors on place attachment was examined through the
causal-comparative strategy. Throughout the process, the theories on place attachment and factors
affecting this sense of dependency were first gathered through document-based and bibliographic
research methods. Next, relying on the results of the content analysis, the conceptual model of the
research was proposed. According to the data obtained from the qualitative phase, a questionnaire
developed by the researcher was distributed among the participants including shopkeepers,
customers, and passers-by in Tajrish Bazaar. The data was then analyzed through the statistical tests
of SPSS 26.
Conclusion: The results revealed that place, human, and time components are among those influential
components in creating a sense of place attachment, and there was a significant relationship between
these factors and place attachment. The data analyses showed that, among the place components,
the place physical factors, and, among the human components, the perceptual factors were the most
effective ones in creating a sense of attachment to the bazaar. Memorability and identity were among
the perceptual factors that had the most significant relationship with the place and among the place
physical factors, accessibility with the highest effect, and form and structure accordingly were the
next significant factors.