خلاصة:
By the appropriate use of information technology, organizations
can achieve sustainable competitive advantages. This technology because of
including some characteristics such as being up-to-date, fast and precise and
having different geographic localities all the time, has improved
organizational efficiency, effectiveness and performance.
In this article, we intend to investigate the role and effect of information
technology in the creation and maintenance of sustainable competitive
advantages from two different approaches: market-based approach and the
resource-based approach. In the Market-based approach, meeting customer's
and creating values for them, using information technology and the issue of
achieving the competitive advantage and position in the market by
organizations are addressed. In the resource-based approach, compatibility
of the organization's resources such as those of information technology and
organizational skills, particularly managerial ones are investigated. Amongst
different organizational skills and resources, only managerial skills of
information technology can create a sustainable competitive advantage.
ملخص الجهاز:
In this article, we intend to investigate the role and effect of information technology in the creation and maintenance of sustainable competitive advantages from two different approaches: market-based approach and the resource-based approach.
In the Market-based approach, meeting customer's and creating values for them, using information technology and the issue of achieving the competitive advantage and position in the market by organizations are addressed.
Amongst different organizational skills and resources, only managerial skills of information technology can create a sustainable competitive advantage.
Information Technology, Sustainable Competitive Advantage, Creation of Value for Customers, Resource-B ased Approach, Market-Based Approach INTRODUCTION At the present time, organizations can achieve sustainable competitive advantage using information technology in an appropriate way to answer business requirements.
In order to create sustainable competitive advantage in an organization using information technology, we must first understand the influence of technology on organizational activities and processes and know how to create value using it [15].
An organization must optimally provide the customers with their needs in appropriate time and place and create sustainable competitive advantage for itself through calculated implementation of the information technology tools.
One of the most important organizational resources and skills is information technology which can be a source of sustainable competitive advantage.
INFORMATION TECHNOLOGY AND THE MARKET-BASED APPROACH (View the image of this page) An organization is defined as possessing competitive advantage that can create a value more than that of competitors for its own stakeholders.
An organization can use information technology as a tool for creating sustainable competitive advantage that can do the following: 1.