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كاتب مسؤول : Samaraweera، Ganganee Chandima ؛ مؤلف : Ping، Qing ؛
مجلة:International Journal of Management, Accounting and Economics»October 2015, Volume 2 - Number 15 (18 صفحة - من 1200 إلی 1217 )
الکلمات المفتاحية:Brand attitudeBrand TrustProduct harm crisisfacets of consumer based brand equityperceived quality of the brandbrand desirability