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مؤلف : A. B. Sogunro ؛ B. Abiola ؛
مجلة:International Journal of Management and Business Research»Spring 2014, Volume 4 - Number 2 (8 صفحة - من 73 إلی 80 )
الکلمات المفتاحية:Insurance productDescriptive analysisMean scoreProduct attribute and Likert scaleNigeriaPlan