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  The Influence of the Perceptions of Corporate Social Responsibility on Trust toward the Brand

  Corresponding Author : Ammar، Héla Ben ؛ Writer : Naoui، Feten Ben ؛ Zaiem، Imed ؛

  Journal:International Journal of Management, Accounting and Economics»June 2015, Volume 2 - Number 11 (‎18 page(s) - From 499 to 516 )

  Keywords:TrustCorporate Social Responsibility (CSR)personal support for various causes

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