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  Prevention of Brand Crisis: The Brand Attachments' Role in the Mitigation of Adverse Consumer Reactions

  Writer : Kashani، Mohammad ؛ Navabakhsh، Mehrdad ؛ Corresponding Author : Hamdi، Karim ؛

  Journal:International Journal of Finance, Accounting and Economics Studies»Autumn 2022, Volume 3 - Number 4 ، C (Azad University (‎22 page(s) - From 47 to 68 )

  Keywords:Brand Attachmentprevention of brand crisiscontinuous brand commitmentbrand advocacy intentionsZemt

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