keyword تئوری صرفه ناشی از هزینه تراکنش(TCE) / (1 Article)
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Writer : احمدی، دکتر عباس ؛ محترم قلاتی، رحیم ؛ Corresponding Author : بانشی، عباداله ؛
Journal:مطالعات مدیریت گردشگری»پاییز و زمستان 1390 - شماره 16 ، Science-Research (Ministry of Science/ISC (24 page(s) - From 1 to 24 )
Keywords:صنعت هتلداریبرون سپاریتئوری صرفه ناشی از هزینه تراکنش(TCE)دارایی های خاصVery little work has been carried out exploring the factors influencing the decision making for hotel activities outsourcing. For this reason the current researchby focusing on TCEseeks to understand and identify the factors that influence managers’ decision making about hotel activities outsourcing. From among the three dimensions involved in TCESpecific Assets is selected as the focal point of the study. Each of the six types of assetsdiscussed by Williamsis investigated for its influence on the outsourcing decision making. Thereforesix hypotheses are defined to test the linkage between each type of the specific assets and activities outsourcing. The research method is surveyconducted by questionnaire and semistructured interviews. Spearman’s bivariate correlation test isهتلپیمانکارمدیران
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| Journal مطالعات مدیریت گردشگری 1 |
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