keyword activity ‎/ (1 Article)

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Journal Iranian Journal Of Management Studies 1

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Activity– level as a link between customer retention and consumer lifetime value

Writer : Abdolvand، Neda ؛ Baradaran، Vahid ؛ Albadvi، Amir ؛

Journal:Iranian Journal Of Management Studies»Octobr 2015, Volume 8 - Number 4 ، Science-Research/ISC (‎22 page(s) - From 567 to 588 )
Keywords:customer activity Customer Lifetime Value (CLV)customer retention Relationship MarketingCLV Customer Lifetime Value Activity AHP Retention

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علمی-پژوهشی ‎ (1 Article)