keyword brand advocacy intentions ‎/ (1 Article)

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Prevention of Brand Crisis: The Brand Attachments' Role in the Mitigation of Adverse Consumer Reactions

Writer : Kashani، Mohammad ؛ Navabakhsh، Mehrdad ؛ Corresponding Author : Hamdi، Karim ؛

Journal:International Journal of Finance, Accounting and Economics Studies»Autumn 2022, Volume 3 - Number 3 Ranking C (Azad University (‎22 page(s) - From 47 to 68 )
Keywords:Brand Attachment prevention of brand crisis continuous brand commitment brand advocacy intentions Zemt

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