keyword Cooperative Advertisement ‎/ (1 Article)

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A Model for Cooperative Advertising and Pricing Decisions in Manufacturer-Retailer Supply Chain with Discount: A Game Theory Approach

Writer : Kazemi، Abolfazl ؛ SaeedMohammadi، Zohreh ؛

Journal:Supply and Operations Management»February 2016, Volume 2 - Number 4 (‎29 page(s) - From 1035 to 1063 )
Keywords:Game Theory Supply chain Cooperative Advertisement Discount Pricing Coordination

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