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How Factors of the Interpretive Structural Model Affect the Intent to Buy Original Brand Soccer Balls?

Writer : Gholami Ghajari، Hasan ؛ Kalateh Seifari، Masoumeh ؛

Journal:Annals of Applied Sport Science»Winter 2017, Volume 5 - Number 4 (‎7 page(s) - From 85 to 91 )
Keywords:Perceived value Brand Identity brand image Ball Appearance Brand Name Country of Manufacturer Congruence of Price and Quality Brand Store Sales Intention to Buy

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