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Developing a Model of Factors Affecting Participation in Cause-Related Marketing: A Case Study of Sport Products Consumers

Corresponding Author : Ghaffarisadr، Seyyed Iman ؛ Writer : Mohammadi، Sardar ؛ Nobakht، Farzad ؛

Journal:International Marketing Modeling»Summer and Autumn 2022, Volume 3 - Number 2 (‎13 page(s) - From 85 to 97 )
Keywords:attitude purchasing intention Cause-related Marketing (CRM)Cause-Brand fit Donation Proximity

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