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Effect of Visual Advertising Complexity on Consumers’ Attention

Corresponding Author : Pilelienė، Lina ؛ Writer : Grigaliūnaitė، Viktorija ؛

Journal:International Journal of Management, Accounting and Economics»August 2016, Volume 3 - Number 24 (‎13 page(s) - From 489 to 501 )
Keywords:Complexity Advertising Visual attention Electroencephalography evoked potentials P300

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