keyword Football Teams ‎/ (1 Article)

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The Effect of Brand Association on Brand Equity of FC Persepolis Football Team with the Mediating Role of Fan-Team Identification

Corresponding Author : Mazloomi Soveini، Farzaneh ؛

Journal:Sports Business»Summer and Autumn 2022 - Number 4 (‎18 page(s) - From 127 to 144 )
Keywords:Branding sports brands Sports Fans Football Teams

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