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Journal Iranian Journal Of Management Studies 1

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A New Approach for Customer Clustering by Integrating the LRFM Model and Fuzzy Inference System

Writer : Alizadeh Zoeram، Ali ؛ Karimi Mazidi، Ahmadreza ؛

Journal:Iranian Journal Of Management Studies»Spring 2018, Volume 11 - Number 2 ، الف/ISC (‎28 page(s) - From 351 to 378 )
Keywords:Customer relationship management Customer Lifetime Value fuzzy inference system LRFM model customer clustering analysis

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الف ‎ (1 Article)