keyword Perceived ease of use (PEOU) ‎/ (1 Article)

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Employing the Technology Acceptance Model to Explore the Trends of Social Media Adoption and its Effect on Perceived Usefulness and Perceived Ease of Use

Writer : Alduaij، Manal ؛

Journal:Journal of Information Technology Management»Spring 2019 - Number 39 Ranking International (Ministry of Science/ISC (‎15 page(s) - From 129 to 143 )
Keywords:Experience social media Technology Acceptance Model (TAM)Perceived ease of use (PEOU)Perceived usefulness (PU)Intention to adopt

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