keyword Product Factors ‎/ (1 Article)

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Mediators of Development of Brand Personality in Iran Football League

Writer : Tabatabaeian، Fakhrossadat ؛ Khabiri، Mohammad ؛ Rasooli، Mehdi ؛

Journal:Annals of Applied Sport Science»Winter 2018, Volume 6 - Number 4 (‎9 page(s) - From 29 to 37 )
Keywords:Football Brand Personality External environment Congruency Product Factors Unrelated Factors with Product

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