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STP MARKETING STRATEGY ANALYSIS (SEGMENTING, TARGETING, AND POSITIONING) AND BUSINESS MODEL ON THE DEVELOPMENT OF MORTAR COMPANY BUSINESS UNITS (CASE STUDY AT PT. XY)

Journal:PalArch's Journal of Archaeology of Egypt»Spring 2023, Volume 20 - Nomber 2 (‎8 page(s) - From 2401 to 2408 )
Keywords:Positioning targeting business model Segmenting

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