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Writer : Abdolvand، Neda ؛ Baradaran، Vahid ؛ Albadvi، Amir ؛
Journal:Iranian Journal Of Management Studies»Octobr 2015, Volume 8 - Number 4 Ranking Science-Research/ISC (22 page(s) - From 567 to 588 )
Keywords:customer activityCustomer Lifetime Value (CLV)customer retentionRelationship MarketingCLVCustomer Lifetime ValueActivityAHPRetention