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Writer : Fazeli Veisari، Elham ؛ Tavoli، Reza ؛ Corresponding Author : Taghipourian، Mohammad Javad ؛
Journal:International Marketing Modeling»Winter and Spring 2021, Volume 2 - Number 1 (14 page(s) - From 55 to 68 )
Keywords:brand equityViral marketingBehavioral ResponsesWord- Of -MouthIntention purchaseBrandOnLISRELWOM