چکیده:
Nowadays, huge tendency to fashion and consumerism could be assumed as the origin of identitycrisis among women and in their houses. This phenomenon is like a veil between man and the fact of his human being. Given that the physical properties of man-made environments (house) are influenced by human properties and, in return, have an important role in giving identity to their audience, identification of different dimensions of these properties can be useful in the creation of physical environment with the goal of overwhelming such a crisis. In this study, the roots and effects of the tendency toward fashion and consumerism were explored. It is believed that modernism and materialism are the main causes for the current crisis. At the second stage, to understand the nature of relationship between humans and their environments, theories from semiotics, phenomenology, and semantics were studied. After reviewing many sources, it was found out that self awareness is the only way to promote women and their houses’identities. Finally, using a logical reasoning method, among all reviewed approaches, Endogenous Development Model was confirmed as the best approach to getting out of the kind of crisis explained above. According to the findings, this approach can pave the ground for inhabitants’ growth in addition to creating valuable places with their unique identity.
خلاصه ماشینی:
Given that the physical properties of man-made environments (house) are influenced by human properties and, in return, have an important role in giving identity to their audience, identification of different dimensions of these properties can be useful in the creation of physical environment with the goal of overwhelming such a crisis.
Today's Houses Properties The intrusion of unspirited industrial products together with the signs following capitalism benefits has disturbed the Table 1: The evolution trend of feminine identity <TD>Evolution stages</TD> <TD>Feature</TD> <TD>Identification Factor</TD> <TD>Psychological damages</TD> <TD>Social damages</TD> <TD>Onset of modernity era</TD> <TD>Separation of love and wisdom</TD> <TD>lack of identity</TD> <TD>Women`s low-esteem feeling</TD> <TD>Crisis in family system</TD> <TD>Second world war</TD> <TD>Job market need</TD> <TD>Individual status in production system</TD> <TD>Distance from feministic self and identity crisis</TD> <TD>Elimination of gender boundaries</TD> <TD>Contemporary era</TD> <TD>Consumption propagation</TD> <TD>Consumption actions</TD> <TD>Disappointment and false identity</TD> <TD>Ethical deviation and incongruence of social groups</TD> transmission of the human and cultural meanings for which houses have worked from long ago, so that these houses have become strange even for their dwellers and have reduced their attachment to the house environment.
It seems that we are struggling with a situation that Rapoport (1929) describes it in his article &quot;Environmental Behavior of Houses&quot; like &quot;an environment in contradiction and conflict with traditional cultural patterns, whether in terms of grouping, place definition, symbolism, religious concept of family structure can be one of the main factors in collapsing that culture&quot; (El-Rafey,1992).