چکیده:
Internet has found an increasing role in the politics, during the last decade. Today, terms like digital democracy, Internet elections, Internet advertisements (propaganda, social- political Web logging in the internet has become common terms. Internet is getting replaced for the traditional media in poli-tics. The interactive characteristic of this media has changed it to an unrivaled instrument for political propaganda and spread of supporters. One of the most important domains getting influenced by this me-dia is the election. Parties and candidates have inclined to use this instrument to succeed in the elections. Because of this importance, researchers in politics are also, increasingly investigating on the effect of this media in politics. Presidential election of the 2008 of the America is considered as a turning point be-cause of its use in propaganda and election preparation. In this article an attempt is made to explore how Obama used this media, purposefully, to get over his republican competitor.
خلاصه ماشینی:
"From important characteristics of this stage which are mostly criticized are the decrease in face to face propaganda, as, according to some critics, instead of giving principle information about can- didates and their programs, Radio and television mostly spent their time giving very superficial information, like guessing about the those who will win, closeness of competition and choosing suitable strategies to increase the chance of com- petitors to win (Tolbert & McNeal, 2003: 178).
Along with change in the election campaigns of parties, voters are also at- tracted toward new informative sources, increa- singly, in a way that although television is still considered as the most important source of infor- mation, internet with a great difference has taken precedence over some resources, in a very limited time and is trying to decrease its distance from the TV (Farrell & Webb, Op, Cit: 5).
To the year 2000, these figures decreased to 22 per- cent for television and 39 percent for newspaper and, for the internet, it reached to 11 percent in 2000, after a very small figure in 1992 (Tolbert & McNeal, Op,Cit) Winner Lusoli, after studying the election of 2004 of the Europe parliament in 25 European countries, considered internet as a second hand medium election as an information source, but he considers that political activists pay increasing attention to this medium, in all coun- tries, and more over believes that the degree of attention in these 25 countries has strong and weak points, depending on different factors."