چکیده:
The key purpose of this essay is to investigate and scrutinize the relationship between influence of
orientation of organizational learning on customer relationship management and scrutinization of the
function and the possible relations between these three factors among the tile and ceramics companies in Yazd province. In order to measure the various aspects of these factors a 27-item questionnaire based on the likert5-point scale is being used. In the time of research the statistical universe of the research consists of forty (40) companies. In order to determine the sample volume Morgan table was used. Based on this table the sample volume which was under study was determined as forty (40) companies. The research questionnaires were being responded by the high-ranked managers of each company. To scrutinize the pivotal indices and the scatteredness of the research variables and in order to analyze the research data and hypotheses the structural equations modeling based on PLS method(partial least square method) has been used. After scrutinization and analysis of the research hypotheses the existence of a meaningful and positive relationship among them all in all was approved; that is the influence of the orientation of organizational learning on customer relationship management is positive and meaningful.
خلاصه ماشینی:
"Influence of the orientation of organizational learning on the management of customer relationship and the function of tile and ceramics companies in Yazd Province Mohammad Reza Falahati Marvast1,2 and Mahmud Naderi Bani3* 1department of Executive Management (Strategic), Yazd science and research branch, Islamic Azad university, Yazd, Iran.
ABSTRACT The key purpose of this essay is to investigate and scrutinize the relationship between influence of orientation of organizational learning on customer relationship management and scrutinization of the function and the possible relations between these three factors among the tile and ceramics companies in Yazd province.
Also, they consider the importance of the orientation of learning as a key factor in the management of dominant customer relationship since the organizational learning is able to provide the capabilities and processing the decent data to know about the needs and requirements of customers within a company.
Table4-Results of scrutinizing the fit of structural equation model of the research with bootstrapping method Path Beta Average Standard Error Resampling t-value 200 400 800 Customer relationship management>function 0.
Thus, considering the highness of the coefficient and the mentioned value and approval of the intended hypothesis for the managers of the tile and ceramics companies to sustain the aspects of organizational learning and providing the necessary facilities, sharing the knowledge between staff and the organizational units and at the same time establishing a fertile field for exploiting the knowledge it is recommended that it would be possible to increase the share of establishing and developing the relationship management to an ultimate level."