چکیده:
This article discusses on emotional intelligence and its performance in organizational
management. Emotional intelligence is defined and this is compared with academic
intelligence. Conditions of emotional intelligence and individual talents are explained to
create emotional intelligence. Then, the performance of emotional intelligence is discussed
in the management of the market. Also, interpersonal intelligence, hope and optimism and
their role in the market management are discussed.
خلاصه ماشینی:
"Interpersonal Intelligence, Hope and Optimism form from attention to human in organizations and a new in the Market Serving and worthy instrument at the possession of business leaders Organizing Groups and theorists of the market to guide people within the Providing Solutions Personal communication organization and customers of outside of the organization and meeting their satisfaction.
But in a larger sense, it Emotional Intelligence and its Impact on Market Management INTRODUCTION Management or human factor is the most important reason for development which today humanity in all fields and in any form is seen in various communities.
In fact, organizational management should sense the way with an emphasis on emotional intelligence and specify the perspective and identify the mission of the organization and then achieve short-term and long-term by using scientific principles and theoretical marketing.
Of the bureaucrats who formulate business rules and groups of social reference such as sports heroes and artists that people's preferences are directed in buying goods and fashion vogue altogether and the family which especially on big purchases are the main focus of consultation and final customers who are main buyers that sales representatives and distribution of all human factors are followed as a central core.
Emotional intelligence as the ability to understand the feelings and needs of others is a very useful help in guiding others in a way that leads to long-term and short-term goals and satisfaction of people and society."