چکیده:
Strategic alliance promotes enterprise resources sharing and enhances the competitiveness of the marketplace. Therefore, finding a mutually beneficial partner to make a strategic alliance is an important issue for various industries. The aim of this paper is to propose a suitable method based on Grey theory and Data Envelopment Analysis (DEA). A method predicts future business and measure operation efficiency, by the use of critical input and output variables. From this, firms can find out their appropriate candidates. This research was implemented with realistic public data from four consecutive financial years (2009-2012) of twenty Auto Manufactures. The study tries to help target firm find the right alliance partners. The results show the most priori candidates in recent years. The study will be of interest for managers of Auto Manufacture in utilizing alliance strategy.
خلاصه ماشینی:
"com Strategic Alliance Decision-making for the Auto Industry base on an Integrate DEA and GM(1,1) Approach Chia-Nan Wang a, Xuan-Tho Nguyen a and Xuan-Hoan Nguyen b a Department of Industrial Engineering and Management, National Kaohsiung University of Applied Sciences, Sanmin District, Kaohsiung, Taiwan b Faculty Economics - Social, Hanoi University of Business and Technology, Hai Ba Trung District, Hanoi, Vietnam Abstract Strategic alliance promotes enterprise resources sharing and enhances the competitiveness of the marketplace.
List of Auto Manufacture Companies رجوع شود به تصویر صفحه Source: World Ranking of Manufacturers – OICA, 2012 In order to adequately measure the efficiency of a DEA model, the input and output selections should be carefully considered.
0 -- Super-SBM-I-V model built by Saitech Company was applied to compute efficiency for all new DMUs. The ranking results and scores are shown in Table 7.
Performance ranking of virtual alliance رجوع شود به تصویر صفحه In Table 8, in group 1 and 2, the target DMUs’ ranking raised after alliance with the other 16 companies (TOYOTA, GM, VOLKSWAGEN, HUYNDAI, FORD, FIAT, HONDA, SUZIKI, RENAULT, DAIMLER, BMW, DONGFENG, TATA, GEELY, ISUZU and DAIHATSU).
In other word, the performances of TOYOTA, GM, VOLKSWAGEN, HUYNDAI, FORD, FIAT, HONDA, SUZIKI, BMW, DONGFENG, TATA, GEELY, ISUZU and DAIHATSU are already good; if no special circumstances, they now will not need to make the alliance partnership with the NISSAN.
Based on the data of auto makers from 2009-2012, this research uses the GM (1, 1) model to predict the future value change of the specific input and output factors."