چکیده:
The goal of study is to examine the relation between the excitement intelligence, self-confidence andthe staff’s customer-based tendencies in Bistoon Company, in Kermanshah. This study is descriptive, cohesive and the statistical society includes all of staff in Bistoon, diary company, Kermanshah, including 90 persons. There were used the questionnaire of excitement intelligence of Siber or Sheering and Cooper Smith’s self-confidence (1967) and the researcher’s customer – based questionnaire. The resistance correlation of questionnaire was respectively 0.83, 0.81 and 0.80 by Alfa Cronbak. There was also used the descriptive statistics Kolmogrof Smirnof, Pearson’s cohesive correlation, multiple regression in the approved statistics to analyze data. The analyses show that there are positive, meaningful relations between the excitement intelligence and the customer-based aspects (0.521), Self-confidence and the customer-based aspects (0.376) among the staff in Bistoon company in Kermanshah. The excitement intelligence and self-confidence predict the self-confidence aspects (0.395), in which the self-confidence plays an important role than self- confidence.
خلاصه ماشینی:
The managers and the staff who have the high self-confidence and the excitement intelligence, it means that they know themselves and other well, they are outstanding in the market (Shafagh Zadeh, 1384).
This study examines the relation between the excitement intelligence and self-confidence among the customer-based tendencies of staff in Bistoon company in Kermanshah.
376, there was meaningful, direct relations the variables of self- confidence and customer-based approaches among the staff in Bistoon company in Kermanshah.
The cohesion of variables of excitement intelligence and the customer-based aspects (رجوع شود به تصویر صفحه) Table 2 shows that there is meaningful direct relation of Pearson’s cohesive correlations between the excitement intelligence and the customer-based aspect in Bistoon company in Kermanshah.
At the end, we examine how the excitement intelligence and self- confidence predict the customer-based variances in Bistoon company in Kermanshah.
395 between the excitement intelligence, self-confidence and the customer-based aspects.
000, it can be said that there is meaningful model of assigning results due to the variance which is predicted by variables of excitement intelligence and the customer- based self-confidence in Bistoon company in Kermanshah.
Conclusion: The goal of study is to examine the relation between the excitement intelligence, self-confidence of staff and the customer- based tendencies in Bistoon Company in Kermanshah.
The results of data analyses show that there is meaningful relation between the staff’s self-confidence, excitement intelligence and their customer- based approaches in Bistoon Company in Kermanshah.
The results show that the excitement intelligence influences the customer-based approach more than self-confidence (Beta = 0.
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