چکیده:
The tendency toward beauty is natural and common among all human beings. However, today, the tendency toward beauty, as a social phenomenon, has reached the stage of vanity and showing off. Cosmetic surgery is one of the significant issues in the field of medicine and culture, and one of the topics studied in the field of sociology. This study aims to investigate the sociocultural factors affecting cosmetic surgery of women in Noor city. The theoretical approach of the study includes anthropology, sociology and feminism. The methodological strategy of the research is based on using the research method. The population of the study was 329 participants. The data were analyzed using the mean comparison test, T- test, one-way variance analysis, and multiple regressions. The results indicate that there is a positive relationship between cosmetic surgery and consumerism, cultural capital, social pressure, higher social status and body management. There is also a negative relationship between cosmetic surgery and negative perceptions of the body.
خلاصه ماشینی:
A Study on the Socio-cultural Factors Affecting Women's Cosmetic Surgery (A Case Study of Women in Noor City) Ali Asghar Abbasi Asfajir*1 Mostafa Ghasemi 2 Received 16 June 2016; Accepted 5 April 2017 Abstract The tendency toward beauty is natural and common among all human beings.
The results indicate that there is a positive relationship between cosmetic surgery and consumerism, cultural capital, social pressure, higher social status and body management.
Cosmetic surgery, Women, Negative perceptions, Social pressure, Cultural capital, Consumerism, Higher social status, Body management Keywords: .
In their research study, Azadarmaki and Chavoshian have indicated that there is a relationship between management of the body and gender, age, education, cultural capital, religiosity, and traditional attitude toward family.
However, there was no significant relationship between management of the body and structural variables such as social and economic status, wealth, and occupation (Azadarmaki & Chavoshian, 2002).
There is a significant relationship between higher social status and women’s degree of tendency toward cosmetic surgery.
There is a significant relationship between body management and women’s degree of tendency toward cosmetic surgery.
In order to investigate the tendency toward cosmetic surgery, five independent variables including negative perceptions of the body, norms pressure, consumerism, higher social status, and cultural capital extracted from the theories, as well as three independent variables including age, education, and income were examined.
The results confirm the ninth hypothesis, that there is a significant relationship between body management and the degree of the tendency toward cosmetic surgery.