چکیده:
اﯾــﻦ ﮐﺘــﺎب، رﺳــﺎﻧﻪ ﻫﺎی اﺟﺘﻤﺎﻋــﻰ را ﺑﻪ ﻋﻨــﻮان ﯾﮑــﻰ از ﭘﺪﯾﺪه ﻫــﺎی اﺟﺘﻤﺎﻋــﻰ در ﺟﺎﻣﻌــﮥ ﺟﺪﯾــﺪ ﻣﻌﺮﻓــﻰ ﮐﺮده اﺳــﺖ و اﯾﻦ ﮐــﻪ رﺳــﺎﻧﻪ ﻫﺎ ﺑﻪ ﻋﻨــﻮان واﻗﻌﯿــﺖ اﺟﺘﻤﺎﻋــﻰ در ﺟﻮاﻣــﻊ ﮐﻨﻮﻧــﻰ ﮐﺎرﮐﺮد ﻫــﺎی ﭼﻨﺪوﺟﻬــﻰ دارﻧــﺪ. ﻫﻤﭽﻨﯿــﻦ ﺗﻘﺎﺑــﻞ رﺳــﺎﻧﻪ و ﺟﺎﻣﻌــﻪ و ﭼﮕﻮﻧﮕــﻰ ﻋﻤﻠﮑــﺮد آن ﻫــﺎ در ﺳــﻄﻮح و اﺑﻌــﺎد اﻗﺘﺼــﺎدی ، اﺟﺘﻤﺎﻋــﻰ، ﻓﺮﻫﻨﮕــﻰ و ﺑﯿﻦ اﻟﻤﻠــﻞ ازﺟﻤﻠــﻪ ﺑﯿﺸــﺘﺮﯾﻦ ﻧﮑﺎﺗــﻰ اﺳــﺖ ﮐــﻪ در اﯾــﻦ ﮐﺘــﺎب ﺗﺸــﺮﯾﺢ ﺷﺪه اﺳــﺖ. ﺑﺮرﺳــﻰ ﺻــﻮرت و ﻣﺤﺘــﻮای رﺳــﺎﻧﻪ ﻫﺎی ﺟﻤﻌــﻰ از دﯾﮕــﺮ ﻣﻮﺿﻮﻋﺎﺗــﻰ اﺳــﺖ ﮐــﻪ ﻧﻮﯾﺴــﻨﺪة ﮐﺘــﺎب ﺑــﻪ آن ﭘﺮداﺧﺘﻪ اﺳــﺖ. ﻋﻮاﻣﻠــﻰ ﻣﺎﻧﻨــﺪ ﻧﮕﺮش ﻫــﺎی ﺷــﺨﺼﻰ، ﮔﺮاﯾــﺶ ﮐﺎرﮐﻨــﺎن و ﺣﺮﻓﻪ ای ﮔﺮاﯾــﻰ، ﺧﻂ ﻣﺸــﻰ ﺳــﺎزﻣﺎن و اﻟﮕﻮﻫــﺎی ﺳــﺎزﻣﺎﻧﻰ ازﺟﻤﻠــﻪ ﻣــﻮاردی اﺳــﺖ ﮐــﻪ ﺑــﺮ ﻋﻤﻠﮑــﺮد رﺳــﺎﻧﻪ ﻫﺎ ﺗﺄﺛﯿــﺮ ﻣﻰ ﻧﻬــﺪ. درواﻗــﻊ ﻧﻮﯾﺴــﻨﺪة ﮐﺘــﺎب ﺑــﻪ ﻋﻮاﻣــﻞ اﺻﻠــﻰ و اﯾــﻦ ﻧﮑﺘــﻪ ﭘﺮداﺧﺘﻪ اﺳــﺖ ﮐــﻪ آﯾــﺎ ﺑﯿــﻦ ﺻــﻮرت ﻣﺤﺘــﻮای رﺳــﺎﻧﻪ و ﺑﺎزﺗــﺎب ﮐﺎﻣــﻞ واﻗﻌﯿــﺖ اﺟﺘﻤﺎﻋــﻰ راﺑﻄــﻪ ای وﺟــﻮد دارد؟ و آﯾــﺎ رﺳــﺎﻧﻪ ﻣﻰ ﺗﻮاﻧــﺪ ﺗﺼﻮﯾــﺮی ﻋﯿﻨــﻰ از روﯾﺪاد ﻫــﺎ را ﺑــﻪ ﻣﺨﺎﻃــﺐ ﻣﻨﺘﻘــﻞ ﮐﻨــﺪ؟
چکیده:
The book introduces social media as one of the social phenomena
in the new society, and their multifaceted functions as a reality
in today’s societies. The interaction of media and the society and
how the media function at the economic, social, cultural, and
international levels are among the most discussed issues in this
book. The portrayal and content of mass media is another subject
addressed by the author. Factors such as personal attitudes,
employee orientation and professionalism, organizational policies,
and organizational patterns are among the things that affect media
performance. The author tries to address the question of whether
there is a relationship between the form of media content and
how it possibly reflects social reality. Can the media convey an
objective picture of the events to the audience?