چکیده:
Nowadays world is moving toward scientific, technologic, cultural, economic and social advancement.The method of this research in terms of purpose is practical (applied) and data gathering is descriptiveand correlation type. The research population includes all producers of television program andcommunication experts. Questionnaires were used for data collecting. Face and content -related validitywas obtained by using the available sources and connoisseurs’ opinions and their validity throughtentative execution and calculation of Cronbach’s Alpha coefficient was equal to 79%. The present articleattempts to study the role of television for reaching to development. The issue of development may bestudied with respect to several aspects, in which the present research deals with studying civil aspect oftelevision. Among several media, the television is regarded as all inclusive and widely influencing media.
خلاصه ماشینی:
"Table 6: Mann Whiteny test in relation to the role of media in development of civil society with respect to comment of producers and communication experts (به تصویر صفحه مراجعه شود) Results of aforesaid table indicate that significance level is less than 0.
Table 8: Mann Whiteny test in relation to the role of television in creation of civil society with respect to comment of television producers and communication experts.
Table 9: Mann Whiteny in relation to the role of advertisement in development of civil society with respect to comment of television producers and communication experts.
Therefore, hypothesis that there is difference between comment of communication experts and television producers in relation to the role of advertisement in developing civil society among public mind is proved.
Television producers and communication experts have insist on this role and always believe that if media take serious action in the field of civil society, it may be very effective in development of society.
For another hypothesis concerning to having no relationship between comment of television producers and communication experts in relation to the role of television in creation of civil society, it was used from Mann Whiteny test; in which, its results indicated that there is significant difference between comment of both groups in relation to the role of television in creation of civil society; therefore, this hypothesis is proved."