چکیده:
The purpose of this study was to investigate the impact of media on employees self-confidence and performance in Islamic Azad University of Babol. The statistical population of this research is all employees of Islamic Azad University of Babol Branch which are 550 people. Of this population, 225 people have been selected using the sample size table of Krejcie & Morgan. The research method is applied and descriptive of survey type. In this analysis, to obtain the validity of the questionnaire from confirmatory factor analysis and to study the hypotheses of the research, the path analysis was used and to evaluate the fit of the model, the models fitness was used. The results of the data analysis indicate that knowledge-based advantage variables, knowledge network richness information and information flow have positive and significant effects on the dependent variable of employees self- confidence and performance.
خلاصه ماشینی:
The results of the data analysis indicate that knowledge- based advantage variables, knowledge network richness information and information flow have positive and significant effects on the dependent variable of employees self- confidence and performance Th. Keywords: Media, Self -confidence, Staff, Performance, Islamic Azad University, BabolBranch.
Social networks, according to their type of activity, have other options such as internet news feeds, online games, the ability to upload videos and computer files and communicate with other personal media in their choices (Amini & Akbari, 2012 ).
Regarding the above mentioned issues, the present study seeks to determine whether the media affect the self-confidence and employee performance or not?
Determine the impact of rich social networking information on employee self- confidence; 3.
2. Rich social networking information has a significant impact on employee self- confidence.
6. Research Method The purpose of this study is to investigate the effect of the factors on employee's self-confidence and performance.
Therefore, knowledge-based advantage and information flow have significant effects on the "employee performance"; in the next step, by referring to Figure 2, we can see the severity of the effect of each of the independent variables; the variables that have a meaningful relationship, respectively, are the severity of the effect and the importance of the rich knowledge of the knowledge network with an effect coefficient of 0.
9. 2 Network Knowledge Considering the positive and significant effect of the knowledge network on self-confidence and performance to the managers, Pasargad insurance authorities in Sari city are recommended to design social networks in such a way that customers can easily determine the quality of company's insurance services with other companies.