چکیده:
Choosing the financial supply is one of the most important decisions for providing
optimal structure that can be effective for firm value and stocks market of companies.
Therefore, marketing as one of the abilities of the firm can be effective on
firm function. The purpose of this research is studying the role of marketing intensity
on the relation of financial leverage and firm function in Companies listed on
the Tehran Stock Exchange. This study is performed between 2012 and 2016 and
103 firms are studied in this research. The independent variables in this research
are financial leverage and marketing intensity. The dependent variable is firm
evaluation that Tobin's Q is used for evaluating this variable. For evaluating the
research variables, Eviews 9 software is applied. The research findings illustrate
there is not a U relation between financial leverage and firm function and marketing
intensity is not a moderator between these two variables.
خلاصه ماشینی:
ABSTRACT Choosing the financial supply is one of the most important decisions for providing optimal structure that can be effective for firm value and stocks market of compa- nies.
The purpose of this research is studying the role of marketing inten- sity on the relation of financial leverage and firm function in Companies listed on the Tehran Stock Exchange.
The research findings illustrate there is not a U relation between financial leverage and firm function and market-ing intensity is not a moderator between these two variables.
In addition, it has been studied the capital structure and function of the firms and has presented a positive relation between financial leverage and function through method of regression GMM (Bokhtiar et al, [18]).
2 Literature Review Choosing financing is one of the most important decisions for determining the optimal structure of the capital that can be effective on the firm value and its market stock.
Kim [11], Werner [34] and Quelch [25] have studied the effect of advertise- ment strategies according to economic crisis condition and the results show they can increase their sale income and stock market during and after economic downturn (Nott and Vlachvei, [24]).
For testing second hypothesis, the followed regression model is used for studying the adjustment role of marketing with relation between financial leverage and firm evaluation.
In this research, the role of marketing intensity in rela- tion to financial leverage and firm function is studied.