چکیده:
Today, the phenomenon of the Internet and globalization have been raised as necessary, so that the intellectuals do not consider these two to be mutually exclusive and believe that they are mutually facilitating. The internet is no longer a neglected or entertaining tool, but has become one of the essential elements of today's modern and evolving human life. The Internet and in general the electronics world have undergone a change in all aspects of life and human societies. As a result, markets have changed in nature. These markets, which have been shaped by the influence of the electronic world, are called electronic markets. As the nature of the market has changed, it is foreseeable that other related affairs will also change. Among these are pricing strategies that should be adapted to the type of market. In this paper, pricing strategies in electronic markets have been introduced and briefly described
خلاصه ماشینی:
Since price is one of the factors influencing consumer purchasing decision, inappropriate price determination in some cases results in irreparable effects on firms and leads to reduced profitability, reduced market share and reduced corporate credit.
Dynamic pricing is a pricing strategy that changes prices at any moment for the sake of customers and consumers or because of the set of products and services provided.
But apart from the three approaches mentioned, pricing strategies are the main point: Premium Pricing When our product or service is unique and in a less similar market, this pricing method can be used.
In these auctions, sellers can determine the minimum price for sales, which, if not minimized in price, cannot sell the product.
One of the advantages of these markets is for shoppers that they have access to a large number of vendors and And based on economic theories, whenever the number of vendors increases, competition will increase and the price of the product will be lower, and so, if the number of buyers increases, vendors will also receive higher prices for selling their products.
Price discrimination based on customer Vol 6 Issue 2, June 2018 age is also a way to sell cinema and theater tickets.
In this case, some customers, whose time is more important to them than the price, will provide this product at the very beginning of the market, and customers will wait for the price to go down and buy.
4. 6 Crazy pricing Companies often use this method to lower their prices by looking for a significant demand for their product.
Customers prefer to search for their products and services in electronic markets.