چکیده:
Background. To effectively response to environmental changes and gain a competitive advantage, sports manufacturing companies should invest in human capital. Objectives. The study aimed at examining the effects of human capital on technological innovation capabilities in Iranian sports manufacturing companies. Methods. Conducted applied research and the survey. Data were collected using standard questionnaires in human capital and technological innovation capabilities. The reliability of the questionnaires was 0.81 and 0.85, respectively. The study was conducted on 546 employees from 77 sports manufacturing companies. To evaluate the research hypotheses, structural equation modeling based on partial least-squares method was used. Results. The study results indicated a significant impact of brand associations on brand equity and brand citizenship behavior; human capital also had a significant impact on technological innovation capabilities. According to ranking results, the three main features of the human capital of sports manufacturing companies respectively were skills and expertise, knowledge, and experience. Conclusion. The main factors can significantly affect the development of human capital and technological innovation capabilities in Iranian sports manufacturing companies
خلاصه ماشینی:
The study aimed at examining the effects of human capital on technological innovation capabilities in Iranian sports manufacturing companies.
The main factors can significantly affect the development of human capital and technological innovation capabilities in Iranian sports manufacturing companies .
The study expanded the existing knowledge by experimentally examining a higher-order theoretical model and showed the relationship between the technological innovation capabilities and the human capital of sports manufacturing companies.
Third, a conceptual model of human capital should be experimentally examined as a higher order structure in the five first-order factors: 1) knowledge; 2) ability and creativity; 3) experience; 4) skill and expertise; and 5) leadership and motivation; while previous researches focused on narrower dimensions of human capital; for example, Wayne & Selce focused only on the effect of staff training on small business marketing (18).
According to the results of Table 4, human capital had a significant effect on the technological innovation capabilities in Iranian manufacturing companies.
The results showed that human capital had a direct and positive effect on the technological innovation capabilities of Iranian sports manufacturing companies (β = 0.
The second factor that played a significant role in the development of human capital in sports manufacturing companies was the leadership and motivation, which was consistent with those of Naderi et al.
In general, the study focused only on human capital dimensions of technological innovation capabilities; other studies can examine the role of these dimensions in other variables, such as market orientation and performance in Iranian sports manufacturing companies.