چکیده:
Audience is one of the important pillars of the theater art. One way to win the audience ’s
attention in the theater art is to use the announcement (post). A poster is a medium to state the
messages and convey the concept. One of the ways to transfer the message is through the signs and its application to the visual arts and poster will be examined in this research as the field of signs’
transfer. We deal with an investigation into the semiotics of the relationship between form and
content in theater poster in 1950s (1941-1951) in Iran. In this era, the posters are often typically
copied from European ones, which are reproduced in stone and monochrome, with no signs of the
designer name on themselves. This study seeks to achieve the main purpose, which is the main
characteristic of the posters and the relationship between poster form and its content with the play
content in 50s decade referring to its findings and studies in relation to the issue in question i.e. an
investigation into the relationship between form and content in theater posters in 1950s. The
research specifically addresses the issue about the women's trick theater poster (1950s).
خلاصه ماشینی:
org International Journal of Applied Arts Studies IJAPAS 4(3) (2019) 57–66 A Semiotic Study of the Relationship between Form and Content in Theater Posters (Case Study: Women's Trick Play (1943)) Maryam Mafia* aDepartment of Graphic Design, Yazd Branch, Islamic Azad University, Yazd, Iran Received 17 August 2019; revised 10 November 2019; accepted 11 January 2020 Abstract Audience is one of the important pillars of the theater art.
Therefore, we are going to get involved in a case study of women’s trick play poster (1943), one of the posters of 1950s in Iran in this study and to investigate it in terms of content and form structure in layered semiotics method with this particular type of content, based on the fact that which proportionality exists between form and content of women's trick theatre poster with theatre codes and signs in the play text.
Then, we examined the form and content of the theater posters (case study of women's trick, 1943) with regard to the research title using the layered semiotics method.
The results showed that the signs existing in this poster communicated with their own audience using the signs familiar with their cultural environment at that time with the most familiar expression (simple expression) and tried to keep the story up to date and used the actors portrait 's design method in women's trick announcement utilizing the printing facilities available at that time to form images while following the textual signs using the incumbent visual signs.