چکیده:
The lack of supplies and complimentary products of factories is one of the problems that are being
considered in today’s world. The souvenir set designs for sewing machine factories can be a better
approach for advertisement. Environmental protection is the duty of every human being. The earth
is the home of humans and all individuals must be careful in environmental protection and spend
their energy and income on green environment for the community. In this context, special
promotions to develop a cultural background among people gains importance. In this paper, an
attempt has been made to use a fabric base to design accessories and promotional gifts (or
complimentary gifts) for sewing machine factories, which can both semantically relate to the
factories’ final product and be environmentally suitable. Accordingly, after conducting the
examination, the designs related to the concept of factory products (e.g. form of yarn or needle)
were made with reference to the research objectives, and initial sketches were drawn and printed on the cotton fabric via silk printing technique. The results revealed an improvement of concept
transferred to the audience along with advertising and efficiency related to factory products. The
designs were consistent with factory products and efforts were made to preserve the environment.
خلاصه ماشینی:
Designing Fabric Promotional Gift (Case Study: Sewing Machine Manufacturer) Laleh Fadaeia, Salar Zohoorib*, Mohammadreza Bagheriloria aDepartment of Graphic, Yazd Branch, Islamic Azad University, Yazd, Iran bDepartment of Fabric Design and Clothing, Imam Javad University College, Yazd, Iran Received 30 July 2018; revised 11 August 2018; accepted 04 September 2018 Abstract The lack of supplies and complimentary products of factories is one of the problems that are being considered in today’s world.
In this paper, an attempt has been made to use a fabric base to design accessories and promotional gifts (or complimentary gifts) for sewing machine factories, which can both semantically relate to the factories’ final product and be environmentally suitable.
In new era, with the arrival of printing machine in Iran and publication of the first newspaper in the Qajar era, the commercial advertisement slowly found its way in the press.
(VIEW the Image this page) Fig 1 Four created design of fabrics After the base is dried, the mixture of wooden glue and white color, and small amount of ecoline yellow color and golden gouache was applied to the canvas surface.
(VIEW the Image this page) Fig 2 Designs of fabrics which used yarn motif Finally, using the design created on cloths the set of accessories and complimentary gifts are designed.
Finally, designs developed for sewing and application and accessories and complimentary gifts of sewing machine manufacturers were designed and presented related to the factory products.