چکیده:
Problem statement: exploring the press is a big step toward documentation and portraying
the mental interpretation of textual data. Qualitative analysis of the content of these texts
displays the cultural approaches and policies and provides an opportunity for formulating the
situation. During the 1330s/ 1950s and 1340s/ 1960s , when modern art in Iran was engaged
in establishing and redefining itself, those press specialized in art and culture started to teach
the ways of observing works of art. Simultaneous with these changes they were investigating
the meaning of art. In exploring the atmosphere of that period, two models of nationalist
and modernist were presupposed and were studied as two paradigms concerning traditionmodernity
duality. This paper aims to explain these two paradigms through probing into the
press archive in 20 years and elaborate the most vivid instance of each of them and finally
put forward a new formulation of circumstances of that era.
Research objective: The main aim of this paper is to categorize and finally represent press
policy. In the pursuit of this purpose, the intentions and policies were not posited as premises
for understanding content and results and effects, but through analysis of content, it was
intended to study policies and finally present a portrait of objective results of their execution.
Research method: Documentary research methods and library-based methods of research
were applied for collecting of materials and analysis of content. The research methodology
of this investigation is to study the recorded communication of human beings.
Conclusion: Iranian Press in the 1330s/ 1950s and 1340s/ 1960s formulated important
issues such as the idea of liberation of art, the relation of Iranian art with modernism,
the task of art and artist, etc. under the guidelines of three paradigms of progressivist,
teaching-oriented and national art.
خلاصه ماشینی:
The Scientific Journal of NAZAR research center (Nrc) for Art, Architecture & Urbanism Introduction and problem statement The main body of this article is constituted of art and culture journals' content on modern art and the dominant art institution circumstances in Iran in more than two decades, along with a broad analysis on specialized magazines, to illuminate the controlling factors of art scene and paradigms differentiation, eight journals which had taken more vivid approach compared to other journals has been selected.
Research background Esma'ilzade and Shad Ghazvini (2017) in an article entitled "Discourses of "nationality" and their role on development of Iran modern art trends in Pahlavi era With an emphasis on art patronage institutions as mediators with the marxist approach and according to "Lukacs"'s theory of aesthetics effects introduces nationality as a kernel signifier amidst Pahlavi dynasty I and II discourses.
Keshavarz Afshar and rouzbahani (2019) in an article named as "The impact of social structure on tendency towards new styles (Iranian painting during 1961-1971), with an emphasis on Robert Wuthnow's viewpoint" with this assumption that social, economic, political and 60 The Scientific Journal of NAZAR research center (Nrc) for Art, Architecture & Urbanism Bagh-e Nazar, 17(90), 59-72 / Dec. 2020 cultural grounds gave rise to new changes in art, is responding to these questions in 1340s/ 1960s and 1350s/ 1970s: What is the role of society and social circumstances in embracing new movements?